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Latest blog posts

social media vanity metrics

Don't get caught up in vanity metrics on social media

On my blog I often talk about a “successful social media presence” and “achieving your business goals through social”. But what does this really mean? I see a lot of business owners get on social and lose themselves in the everyday tasks of running their social media. They post an update. It gets some likes. […]

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Facebook's algorithm

How does Facebook work? Understanding the algorithm

At any time when you log into Facebook and see your newsfeed, there are thousands of options for posts that Facebook could display in the feed. So Facebook developed an algorithm, or a formula, to determine what each user should see. What you see is completely custom to you based on your friends and pages […]

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The current state of SEO: far from dead!

Every once in a while, an “SEO is dead!” article pops up to generate some controversy. But don’t believe the hype, SEO is far from dead. However, it has changed a lot in recent years. Search is still the number 1 way that we navigate the web. And as long as there are search engines, […]

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